The advanced analytics Jumpstart: definition, process model, best practices

Jeremy Rose, Mikael Berndtsson, Gunnar Mathiason, Peter Larsson

Resumo


Companies are encouraged by the big data trend to experiment with advanced analytics and many turn to specialist consultancies to help them get started where they lack the necessary competences. We investigate the program of one such consultancy, Advectas - in particular the advanced analytics Jumpstart. Using qualitative techniques we investigate the nature and value of the Jumpstart concept through five projects in different companies. We provide a definition, a process model and a set of thirteen best practices derived from these experiences, and discuss the distinctive qualities of this approach.

Palavras-chave


advanced analytics; big data; case study; best practice

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DOI: http://dx.doi.org/10.4301/S1807-17752017000300003